The Ponoka Agriculture Events Centre Society is a new and unique partnership composed of the Ponoka Agricultural Society, Ponoka Stampede Association, Ponoka County and the Town of Ponoka. Early in 2008, RC Strategies prepared a Business Case that determined that building an Ag-Event Centre was viable and the region had a need for multipurpose agriculture related facilities. The Ponoka Ag Event Centre will be an 'anchor attraction' and a tourism and economic driver for Ponoka. It is estimated to attract $4M in non-local spending. These four organizations believe in the advantages that a multipurpose agricultural recreation facility will provide in the form of recreational, entertainment and educational activities for the community, region and province.